4) Photo and Mobile Device Calls-to-Action
Photos can serve as a great asset when creating your calls-to-action. Not to mention it’s super easy because all you have to do is overlay some text! Photos make it easy to humanize and customize your messages for your brand and audience. Similarly, mobile and desktop devices can help make your action “pop.” Rather than including a screenshot of your product, try putting that screenshot on a kindle to show it in action! If you have trouble locating copyright-free photos to use, you can download our set of 160 free photos. No attribution required, just download and use! Here are three sample CTA designs from the bunch.