Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters?
Well then you need calls-to-action. Without them, we wouldn’t be converting our website visitors or social media fans into actual leads for our sales team.more Without them, we wouldn’t be calling on our audience to take any action in their lifecycle that actually benefits them or the growth of your business.
But just because they’re important doesn’t mean we all have a professional designer at our disposal — whether due to budget limitations, resource restrictions, or just lack of design skills. That’s why we created 50 free call-to-action (CTA) templates in PowerPoint for you to customize and use. The template will teach you how to customize your new CTAs effectively, so don’t let fear of DIY design stop you.
This post will give you a sneak peek into a large set of designs available in the template. Download it now and follow along.
Landing page examples and best practice advice
Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to drive visitors to a site.
So this prompts the question, which factors make for the most effective landing page? Is a ‘Perfect Landing Page’ possible? This post gives a summary of my top 12 tips and places to look to find more examples.
Salesforce.com – an example of the evolution of the Perfect Landing Page?
To illustrate these tips, I’m going to use an example I’ve used in training many years – it’s the B2B Salesforce.com lead generation page for its CRM service targeting searchers who are looking for CRM systems.
The Salesforce.com landing pages illustrate many good practices. I’ve marked up what I see as good about this format. It’s maybe not perfect, but much better than most! Let me know what you don’t like about it! Or how things differ for consumer sites! This is the original ‘classic’ landing page example that I used to use in training. It shows many good practices, but has one big problem.
Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial intelligence to expectations of instant communications, Stacy DeBroff, CEO and founder of Influence-Central, shares her take on the social and digital marketing horizon, based on her research and work with over 350 national brands last year.
“As consumers – via social media – we all have a seat at the marketing table —by sharing our needs and priorities through direct feedback and our purchasing choices. We’ve seen the impact of the ‘brand revolution’ on key consumer-facing industries,” DeBroff says. “In the coming year, brands will become even more attuned to the needs and priorities of the consumer, and increasingly shape their product offerings around the latest lifestyle trends.”
2. A.I. Solutions Point to a Brave New World
2017 will be the year when we will look more to artificial intelligence to lend a helping hand. “This current trend with start-up brands, as well as data analytics, identifies applicable A.I. solutions as a way for consumers to navigate in an increasingly complex world,” DeBroff notes. “From advanced electronics applications, to pinpoint analytics that predict consumer needs as they arise, A.I. is on the way, in a big way.”